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It drew many hundreds of thousands of readers into the body matter of a “people-mover” advertisement — one which, by itself, built a big business. Sometimes the negative idea of offsetting, reducing, or eliminating the “risk of loss” is even more attractive to the reader than the “prospect of gain.” As the great business executive Chauncey Depew once said, “I would not stay up all of one night to make 0; but I would stay up all of seven nights to keep from losing it.” As Walter Norvath says in Six Successful Selling Techniques, “People will fight much harder to avoid losing something they already own than to gain something of greater value that they do not own.” It is also true that they have the feeling that losses and waste can often be more easily retrieved than new profits can be gained. If it cost a farmer a loss of ,000 a year, maybe it’s costing me a lot more?What farmer could pass up reading the copy under such a headline — to find out: “What was the mistake? Perhaps the copy will also tell me about other mistakes I might be making.” 3.Many moons ago, one of the sharpest copywriters in the world wanted to drum up business for his ad agency. He created a massive, two-page advertising spread of 100 headlines he handpicked as the most instructive ever written.
That’s because you’ve seen them, or their variations, on numerous dating profiles.Disney has confirmed that an animatronic version of President Trump will have a speaking role at its Hall of Presidents attraction at Walt Disney World in Florida. It appears to be the most successful test that North Korea has ever carried out. All that and all that matters in today's Eye Opener. Get the Eye Opener delivered straight to your inbox.The good thing is, if you write a unique profile you'll immediately set yourself apart from others on the site and gain an advantage. We'll get into more detail about how to do this in the sections below.2) Make a Funny Headline Oftentimes, dating sites like Po F, Ok Cupid or Match will have space for a short headline.
We want to win each other over, so how do you win someone over? Chris Pine People could rationally decide that prolonged relationships take up too much time and effort and that they'd much rather do other kinds of things. Albert Ellis We all prospect, and don't even know we're doing it.